We can't wait for you to TASTE THE PASTE! This toothpaste is not only really, really, ridiculously good-tasting, but it's also FREE of any harmful ingredients. None o' that! So, you can brush safe and smile happy. Here at WooBamboo, it's our mission to create eco-friendly products that inspire on the daily. We want you using stuff that's better for you, and better for the Earth.