We can't wait for you to TASTE THE PASTE! Naturally flavored, this paste tastes just like warm, delicious cinnamon bun icing. No spicy cinnamon here! It'll make your coffee taste BETTER in the morning if you brush beforehand. BOO-YA! This toothpaste is not only really, really, ridiculously good-tasting, but it's also FREE of any harmful ingredients. None o' that! So, you can brush safe and smile happy. Here at WooBamboo, it's our mission to create eco-friendly products that inspire on the daily. We want you using stuff that's better for you, and better for the Earth.